The Tech column is back, and we brought pizza! Sort of. All you have to do to get some is own a Playstation 3, load up the web browser, and click on the brand new Papa John’s pizza icon that has been added to the main page.
That’s right, Sony have become the latest purveyors of cynical promotional gimmickry that only serves to enhance the stereotype of gamers as lazy, braindead addicts. The shiny new Papa John’s icon takes hungry gamers through to a Playstation-specific version of the pizza delivery website. My biggest concern is that new PS3 owners will be forever ignorant to how hard the previous generation had it, actually having to venture forth into the treacherous wilderness of the internet, braving numerous misdirected Google searches before stumbling upon a sixteen-inch ham and pineapple with extra cheese.
Still, even that’s not quite as wince-inducingly pathetic as the news that Uncharted 2: Among Thieves will be the first game to include Twitter support. Whilst in-game players can automatically update their accounts with information about level completion and trophy unlocks for those boring weirdos who actually enjoy reading other people’s self indulgent twaddle.
Whatever happened to the days when people just played games?